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I Spent $40,000 on Watches—Then I Found Out That Most Came From the Same Place

And It Made Me Rethink Everything About What Makes a "Luxury" Watch

Published: Friday, May 16, 2025

By: Michael Grant

I used to think I was a watch guy.

Dozens of watches. Classic styles. Big names.

If it ticked with weight and had a story, I had to have it.

Over the years, I spent more than $40,000 building my collection.

But one random night scrolling through YouTube changed everything.

It was a short clip from a Chinese factory showing dozens of "luxury" watches being assembled on the same line.

Different logos. Same factory floor.

I paused. Rewatched. Googled.

Turns out, most of the watches I owned were made in the same 4 or 5 factories in Asia.

My stomach dropped.

The Harsh Truth No One Tells You

You're not paying for better quality.

You're paying for branding, markup, and a logo.

Most $300-$500 quartz chronographs? They use the same exact parts as $69 watches.

Same battery. Same case mold. Same band supplier.

And when you hold them in your hand? You can barely tell the difference.

So I decided to test this theory.

I ordered a watch from a brand called OBSYSS after seeing it in a Facebook group.

$69. No retail markup. No celebrity endorsements.

Just a clean, masculine design and a promise:

  • "Looks and feels like a $700 watch."

First Impression? This Thing Shouldn’t Be $69

It came in a matte black gift box. Felt solid. No cheap, rattly vibe.

Heavier than I expected.

Simple, bold face. Real lume. Comfortable weight.

Wore it to dinner that night.

The bartender complimented it.

A friend asked, "What is that?"

I laughed. "OBSYSS. $69."

His jaw hit the table.

Why So Cheap?

Here’s what I found out:

OBSYSS doesn’t do retail.

They don’t sponsor influencers.

They go straight to the factory. The same factory that assembles parts for big-name brands.

Same parts. Different markup.

  • You’re not paying for celebrity ads or mall rent.
  • You’re paying for weight. Style. Presence.

And it shows.

Real Talk: Is It Actually Good?

No, it's not a $5,000 Swiss masterpiece.

But it looks damn close to watches 10x the price.

You get:

  • Solid case construction
  • Reliable quartz movement
  • Chronograph-style face with working subdials
  • Glowing lume for nighttime
  • Gift-ready packaging

All for $69.

Or 3 for $129.

That’s the part that blew me away.

I bought three more—one for my brother, one for my son, and another for me.

100,000+ Men Already Switched

Turns out I wasn’t the only one sick of getting duped by overpriced "fashion" watches.

OBSYSS now has 100,000+ customers, a 4.9/5 average rating, and a ton of repeat buyers.

Here’s what some of them say:

“Didn’t expect much for $69—but wow.”

“Looks expensive. Feels heavy. Gets compliments.”

“Perfect gift. Bought 3 more.”

“My husband hasn’t taken it off since Christmas.”

If You’re Skeptical, Good.

So was I.
But OBSYSS surprised me—and it might surprise you too.
It’s not about pretending you’re rich.
It’s about looking sharp, feeling confident, and getting what you paid for.
And right now, they’re running a special:

🔥 Limited-Time Deal
Buy 3 Watches, Get 1 Free

Perfect for gifts — or keeping a clean rotation.

⏳ Don’t wait. These offers don’t stick around.

Hurry, Limited Time Offer:

00
Days
00
Hours
00
Minutes
00
Seconds

CHECK AVAILABILITY & CLAIM DISCOUNT

100% product guarantee

If you are not completely satisfied with your watch for any reason, just email to hello@OBSYSS.com or call +1 929-235-1320, and they will issue a refund.

Similar articles

Smartwatches, worth it?

Top 5 Most Coveted Pocket Watches of 2024

Customer experiences

“Watch #3 and I couldn’t be happier. I now own one for every occasion—a rugged, chunky sports watch, a solid everyday chronograph, and a sleek dress watch that turns heads. Huge thanks to Jenny and the team at Obsyss. Your customer service is just as impressive as your timepieces!”
 

— Alan C. (UK)

Just bought my third Obsyss watch and I’m officially hooked. Each one feels like it was made for a different part of my life—tough, refined, and stylish all in one collection. The quality’s unreal for the price, and the service? Spot on every time.

 

— Peter L. (US)

Not Convinced? See for yourself:

Material

Weight

Movement

Brand Philosophy

Brakes

Best Choice

OBSYSS Watches

$69

"Luxury Brand"

$5000

Build Quality

316L Stainless Steel

Often Identical Material

Weight

Comfortable daily wear

Often heavier or bulkier

Movement

Japanese Quartz 

– ultra-reliable

Automatic 

– requires maintenance

Brand Philosophy

“Luxury without the markup”

“Status-driven pricing”

Special Offers

Buy 2 get 1 free

None

🔥 Limited-Time Deal
Buy 3 Watches, Get 1 Free

Perfect for gifts — or keeping a clean rotation.

⏳ Don’t wait. These offers don’t stick around.

Hurry, Limited Time Offer:

00
Days
00
Hours
00
Minutes
00
Seconds

CHECK AVAILABILITY & CLAIM DISCOUNT

100% product guarantee

If you are not completely satisfied with your watch for any reason, just email to hello@OBSYSS.com or call +1 929-235-1320, and they will issue a refund.

I picked up 3 different styles for less than I used to spend on one “premium” brand.

And they’re better.

Because they’re mine — not someone else’s marketing dream.

Final Thought

Real confidence doesn’t need a logo.

And real men don’t overspend to impress strangers.

They wear what works. What lasts. What speaks for itself.

🔥 Limited-Time Deal
Buy 3 Watches, Get 1 Free

Perfect for gifts — or keeping a clean rotation.

⏳ Don’t wait. These offers don’t stick around.

Hurry, Limited Time Offer:

00
Days
00
Hours
00
Minutes
00
Seconds

CHECK AVAILABILITY & CLAIM DISCOUNT

100% product guarantee

If you are not completely satisfied with your watch for any reason, just email to hello@OBSYSS.com or call +1 929-235-1320, and they will issue a refund.

Related posts

Smartwatches, are they worth it?

Top 5 Most Coveted Pocket Watches of 2024

Success stories

“Watch #3 and I couldn’t be happier. I now own one for every occasion—a rugged, chunky sports watch, a solid everyday chronograph, and a sleek dress watch that turns heads. Huge thanks to Jenny and the team at Obsyss. Your customer service is just as impressive as your timepieces!”
— Alan C. (UK)

Just bought my third Obsyss watch and I’m officially hooked. Each one feels like it was made for a different part of my life—tough, refined, and stylish all in one collection. The quality’s unreal for the price, and the service? Spot on every time.

— Peter L. (US)

CHECK AVAILABILITY

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