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The Luxury Watch Store Was Fake. 
The Reactions Were Real.
This experiment went viral. Now the $69 watches that fooled everyone are selling out fast.
[SCOTTSDALE, AZ] — A new luxury watch boutique opened its doors in one of LA's ritziest malls. Italian marble floors. Spotlit glass cases. A name that sounded vaguely European: OBIS Atelier.
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Published: Friday, May 16, 2025

By: Michael Grant

Shoppers strolled in. Champagne flowed. The watches? Heavy, bold, masculine.

The price tags? $499. $875. One was listed at $1,295.

People bought them.

“It just felt expensive. Like something you'd get at a high-end boutique in Zurich,” one shopper said. "I figured I'd treat myself."

But here’s the kicker:

Every single watch in that store cost just $69.
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OBSYSS staged the whole thing. A fake luxury boutique called OBIS. Hidden cameras. And real reactions.

Their goal? To prove a point:

You don’t need to spend $500 to wear a watch that feels like $500.

Burned Before? So Were We.

Let’s be honest. Most watches you see online under $100 are junk.

They look decent in the pics. But then they arrive—and they’re featherlight, plastic-feeling disappointments.

You’ve been burned. We all have.

“One felt like it came out of a cereal box. I was embarrassed to wear it.”

That’s why OBSYSS didn’t just talk a big game. They put their watches to the test.

They let people believe they were luxury pieces—and watched them drop $500 without blinking.

Because when you actually hold one?

It speaks for itself.
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Why the Heck Is It Only $69?

Good question. Here's why:

  • No middlemen
  • No retail markup
  • No overpriced branding fluff
  • No $80 velvet box to impress influencers

Just clean design. Great materials. Gift-ready packaging. And a weight that surprises you.

OBSYSS sells direct from their factory. That’s how they keep the price real.

"Honestly, I would've guessed $500 easy. It's got that feel. That heft."
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What It Feels Like to Wear One

The first thing you'll notice is the weight.

It's not heavy in a bad way. Just solid. Like it's meant to last.

The dial has that matte texture you only see on pricier pieces. The lume? Surprisingly strong. The chrono buttons click with purpose.

Then you go out.

"You wear it to dinner. Your buddy does a double take. Then quietly asks, 'What brand is that?'”

That’s what we mean by transformation. Not just the look. The feeling of knowing you found a steal.
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Limited-Time Deal

For now, OBSYSS is offering:

  • Any single watch for $69
  • Or 3 watches for $129
  • Fast shipping from U.S. warehouse
  • Gift-ready packaging included
  • 30-day satisfaction guarantee

Over 100,000+ customers have made the switch. Many come back for more.

"Bought one. Got compliments. Bought three more."

Real Testimonials

“Didn’t expect much for $69. I was wrong. It’s solid, sharp, and turns heads.”
— James W., 61

 

“Looks like it cost 5x what I paid. Even my son asked if he could have one.”
— Robert M., 55

 

“Wore it to work. First thing my coworker said: 'Nice watch. TAG?'”
— Allen G., 48

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Top 5 Most Coveted Pocket Watches of 2024

Customer experiences

“Watch #3 and I couldn’t be happier. I now own one for every occasion—a rugged, chunky sports watch, a solid everyday chronograph, and a sleek dress watch that turns heads. Huge thanks to Jenny and the team at Obsyss. Your customer service is just as impressive as your timepieces!”
 

— Alan C. (UK)

Just bought my third Obsyss watch and I’m officially hooked. Each one feels like it was made for a different part of my life—tough, refined, and stylish all in one collection. The quality’s unreal for the price, and the service? Spot on every time.

 

— Peter L. (US)

“Didn’t expect much for $69. I was wrong. It’s solid, sharp, and turns heads.”
— James W., 61

 

“Looks like it cost 5x what I paid. Even my son asked if he could have one.”
— Robert M., 55

 

“Wore it to work. First thing my coworker said: 'Nice watch. TAG?'”
— Allen G., 48
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Where to Get Yours

OBSYSS watches are not in stores. You can only buy direct from their website.And with the fake luxury stunt going viral, certain styles are already running low.

 Tap the button below to check what’s still in stock.
🎁 $69 each or 3 for $129
📦 Ships fast. Gift-ready. 30-day guarantee.
👔 Looks like $500. Costs less than dinner.

🔥 Limited-Time Deal
Buy 3 Watches, Get 1 Free

Perfect for gifts — or keeping a clean rotation.

⏳ Don’t wait. These offers don’t stick around.

Hurry, Limited Time Offer:
00
Days
00
Hours
00
Minutes
00
Seconds

CHECK AVAILABILITY & CLAIM DISCOUNT

100% product guarantee

If you are not completely satisfied with your watch for any reason, just email to hello@OBSYSS.com or call +1 929-235-1320, and they will issue a refund.

Not Convinced? See for yourself:

Material

Weight

Movement

Brand Philosophy

Brakes

Best Choice

OBSYSS Watches

$69

"Luxury Brand"

$5000

Build Quality

316L Stainless Steel

Often Identical Material

Weight

Comfortable daily wear

Often heavier or bulkier

Movement

Japanese Quartz 

– ultra-reliable

Automatic 

– requires maintenance

Brand Philosophy

“Luxury without the markup”

“Status-driven pricing”

Special Offers

Buy 2 get 1 free

None

🔥 Limited-Time Deal
Buy 3 Watches, Get 1 Free

Perfect for gifts — or keeping a clean rotation.

⏳ Don’t wait. These offers don’t stick around.

Hurry, Limited Time Offer:
00
Days
00
Hours
00
Minutes
00
Seconds

CHECK AVAILABILITY & CLAIM DISCOUNT

100% product guarantee

If you are not completely satisfied with your watch for any reason, just email to hello@OBSYSS.com or call +1 929-235-1320, and they will issue a refund.

I picked up 3 different styles for less than I used to spend on one “premium” brand.

And they’re better.

Because they’re mine — not someone else’s marketing dream.

Final Thought

Real confidence doesn’t need a logo.

And real men don’t overspend to impress strangers.

They wear what works. What lasts. What speaks for itself.

🔥 Limited-Time Deal
Buy 3 Watches, Get 1 Free

Perfect for gifts — or keeping a clean rotation.

⏳ Don’t wait. These offers don’t stick around.

CHECK AVAILABILITY & CLAIM DISCOUNT

100% product guarantee

If you are not completely satisfied with your watch for any reason, just email to hello@OBSYSS.com or call +1 929-235-1320, and they will issue a refund.

Related posts

Smartwatches, are they worth it?

Top 5 Most Coveted Pocket Watches of 2024

Success stories

“Watch #3 and I couldn’t be happier. I now own one for every occasion—a rugged, chunky sports watch, a solid everyday chronograph, and a sleek dress watch that turns heads. Huge thanks to Jenny and the team at Obsyss. Your customer service is just as impressive as your timepieces!”
— Alan C. (UK)

Just bought my third Obsyss watch and I’m officially hooked. Each one feels like it was made for a different part of my life—tough, refined, and stylish all in one collection. The quality’s unreal for the price, and the service? Spot on every time.

— Peter L. (US)

CHECK AVAILABILITY

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